Fashion Marketing | Part One

 

Fashion Marketing | Part One

Now with so many brands coming through we are getting to the point that fashion itself maybe losing its authenticity? We have celebrities putting their name to collections to collaborate with brands simply to incur profit? Not much real emphasis on the actual design, but just the price tag and sometimes no real identification with their demographic, which I have personally seen in the industry. Now we have fashion enthusiast i.e. fashion bloggers earning a better salary then Head Designers who have been doing it for years; it’s quite incredible.

It would be interesting to see if people continue to follow these particular bloggers if they know before a blog insert that they got paid to review an item. They are not going to give a garment a poor review if they got paid a significant amount? Or would they? I do think bloggers are a great addition to the industry, but I would be very selective because they could possibly hinder your design business and this goes for the same as far as celebrity endorsing your creations.

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Suppliers and Manufactures

Manufacturing in the UK is something that holds very dear to me, and this reflects back to experiences working with suppliers in China, Turkey and LA. The main concern is time, and the term “time is money” does hold true; going back and forth with timely production comments and size spec adjustments. With basing production in the UK, turnaround would be a lot faster, and this is key for the brand.  We have seen in the current climate how successful boohoo.com is, by manufacturing their garments in Manchester, UK. In addition fellow entrepreneurs such as Leo Stanley have come through with his garment printing company once again based in Manchester. The Industrial Revolution in a sense is making a comeback, and it’s an excellent thing.

#industrial #revolution #manufacturing #fashion #design #printing #textiles #boohoo #LA #China #Turkey #Suppliers #North #Entrepreneurs #Start-ups #creative #industries #Manchester #trends